Spring 2023
Principles of Marketing MKT271
3.00 Credit
Flex Start Flex Start Classes

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availability: Closed
Waitlist: 5 slots available of 5
Class Number Delivery Days Dates Times Type
27101 Online - March 20, 2023 - May 12, 2023 - Lecture
Flex Start Class
Last full refund date Student Last Date to Withdraw Section no. Class Fees
March 24, 2023 April 10, 2023 0001 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $75.00 (new)
  • New Retail Price: 75.00, Used Retail Price: 56.25, New Rental Fee: 48.75, Used Rental Fee: 30.00.
Shop for books and materials