Spring 2023
Principles of Marketing
MKT271
3.00 Credit
Flex Start 
An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.
Class Availability: started
Class has already started
Instructor
| Class Number | Delivery | Days | Dates | Times | Type |
|---|---|---|---|---|---|
| 27101 | Online | - | March 20, 2023 - May 12, 2023 | - | Lecture |
Flex Start Class
| Last full refund date | Student Last Date to Withdraw | Section no. | Class Fees |
|---|---|---|---|
| March 24, 2023 | April 10, 2023 | 0001 | - |
Books and Materials
- MKTG 11 (w/out Access Code) (Required)
- 11th edition (2018)
- ISBN: 9781337116831
- Publisher: Cengage Learning
- Author: Lamb
- Type: Textbook
- Estimated Price: $75.00 (new)
- New Retail Price: 75.00, Used Retail Price: 56.25, New Rental Fee: 48.75, Used Rental Fee: 30.00.
