Spring 2022
Principles of Marketing MKT271
3.00 Credit
Flex Start Flex Start Classes

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availability: Open
16 of 32 seats available
Class Number Delivery Days Dates Times Type
21936 Online - March 21, 2022 - May 13, 2022 - Lecture
Flex Start Class
Last full refund date Student Last Date to Withdraw Section no. Class Fees
March 25, 2022 April 11, 2022 0001 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $75.00 (new)
  • New Retail Price: 75.00, Used Retail Price: 56.25, New Rental Fee: 48.75, Used Rental Fee: 30.00.
Shop for books and materials