Spring 2022
Principles of Marketing MKT271
3.00 Credit

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availability: Open
12 of 32 seats available
Class Number Delivery Days Dates Times Type
21934 Online - January 18, 2022 - May 13, 2022 - Lecture
Last full refund date Student Last Date to Withdraw Section no. Class Fees
January 24, 2022 March 7, 2022 0002 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $75.00 (new)
  • New Retail Price: 75.00, Used Retail Price: 56.25, New Rental Fee: 48.75, Used Rental Fee: 30.00.
Shop for books and materials