Spring 2021
Principles of Marketing MKT271
3.00 Credit
Flex Start Flex Start Classes

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availability: Open
23 of 27 seats available
Class Number Delivery Days Dates Times Type
26599 Online - March 22, 2021 - May 14, 2021 - Lecture
Flex Start Class
Last full refund date Student Last Date to Withdraw Section no. Class Fees
March 26, 2021 April 12, 2021 0003 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $83.75 (new)
  • Used Retail Price is $63.00; Title is a rental title
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