Spring 2021
Principles of Marketing MKT271
3.00 Credit

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availability: Open
12 of 27 seats available
Class Number Delivery Days Dates Times Type
26592 Online - January 19, 2021 - May 14, 2021 - Lecture
Last full refund date Student Last Date to Withdraw Section no. Class Fees
January 25, 2021 March 8, 2021 0002 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $83.75 (new)
  • Used Retail Price is $63.00; Title is a rental title
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