Fall 2020
Principles of Marketing MKT271
3.00 Credit

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availablity: Open
24 of 32 seats available
Class Number Delivery Dates Type
23771 Online August 24, 2020 - December 18, 2020 Lecture
This course may require one or more in-person proctored test(s) on date(s) listed in syllabus.
Last full refund date Student Last Date to Withdraw Section no. Class Fees
August 31, 2020 October 11, 2020 0002 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $83.75 (new)
  • Used Retail Price is $63.00; Title is a rental title
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