Spring 2020
Principles of Marketing MKT271
3.00 Credit

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availablity: Open
3 of 32 seats available
Class Number Delivery Dates Type
16733 Online January 13, 2020 - May 8, 2020 Lecture
Last full refund date Student Last Date to Withdraw Section no. Class Fees
January 21, 2020 March 1, 2020 0001 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $83.75 (new)
  • Used Retail Price is $63.00; Title is a rental title
Shop for books and materials