Fall 2019
Principles of Marketing MKT271
3.00 Credit
Flex Start Flex Start Classes

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availablity: Closed
No waitlist available
Class Number Delivery Dates Type
40867 Online October 14, 2019 - December 6, 2019 Lecture
Flex Start Class
Last full refund date Student Last Date to Withdraw Section no. Class Fees
October 18, 2019 November 4, 2019 0001 -

Books and Materials

Mindtap = this section ONLY
  • MKTG 11 (w/Bind-In Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116800
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Package
  • Estimated Price: $84.00 (new)
  • Used Retail Price is $63.00;
  • MKTG (Required)
  • 11th edition (NA)
  • ISBN: 9781337516662
  • Publisher: Cengage Learning
  • Author: McDaniel
  • Type: eBook
  • Estimated Price: $37.49 (new)
  • Used Retail Price is $0.00; eBook type is Web; eBook format is BryteWave Format;
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