Fall 2019
Principles of Marketing MKT271
3.00 Credit

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availablity: started
Class has already started
Class Number Delivery Dates Type
36846 Online August 19, 2019 - December 13, 2019 Lecture
E-Learning Pilot Course (Hybrid or Internet) that faculty opt to cap class at 24 to develop and practice online teaching skills with a smaller group of students.
This course may require one or more in-person proctored test(s) on date(s) listed in syllabus.
Last full refund date Student Last Date to Withdraw Section no. Class Fees
August 26, 2019 October 6, 2019 0002 -

Books and Materials

  • MKTG 11 (w/Bind-In Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116800
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Package
  • Estimated Price: $84.00 (new)
  • Used Retail Price is $63.00;
  • MKTG (Required)
  • 11th edition (NA)
  • ISBN: 9781337516662
  • Publisher: Cengage Learning
  • Author: McDaniel
  • Type: eBook
  • Estimated Price: $37.49 (new)
  • Used Retail Price is $0.00; eBook type is Web; eBook format is BryteWave Format;
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