Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan. Prerequisites: None.
|12588||Hybrid||TR||September 26, 2019 - October 17, 2019||5:15pm - 7:15pm||Lecture|
|Last full refund date||Student Last Date to Withdraw||Section no.||Class Fees|
|September 27, 2019||October 4, 2019||0001||-|