Spring 2021
Principles of Marketing MKT271
3.00 Credit
Flex Start Flex Start Classes

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class Availability: started
Class has already started
Class Number Delivery Days Dates Times Type
26599 Online - March 29, 2021 - May 22, 2021 - Lecture
Flex Start Class
Last full refund date Student Last Date to Withdraw Section no. Class Fees
April 2, 2021 April 19, 2021 0003 -

Books and Materials

  • MKTG 11 (w/out Access Code) (Required)
  • 11th edition (2018)
  • ISBN: 9781337116831
  • Publisher: Cengage Learning
  • Author: Lamb
  • Type: Textbook
  • Estimated Price: $83.75 (new)
  • New Retail Price: 83.75, New Rental Fee: 54.44.
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